I have been researching on the net, as well as going out and about taking pictures for the new Illustrated People campaign. As the brand is a East London based brand, we are keeping it real and in East London. As well as being in, if some want to say the trendy part of town, a major sporting event is taking place this summer in that side of town, The Olympics. We read about it everyday on our way home from work in the Evening Standard, so why not highlight the major spots in East. As well as location spotting, I have been researching trends and peoples style that will give me some more inspiration for the styling of the shoot. The images below are my Inspiration.

Photography By Jake Hunte, Xuan Sinden, and Kelly Anna Sheppard.